NATURAL DESIGN: Nature Inspires Pantone Too

Greenery, Pantone Color of the Year 2017.

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Pantone, the world-renowned authority on color, has crowned a zesty shade of green its Color of the Year—underscoring a natural color story we’ve long told at JLF Design Build. Pantone 15-0343 Greenery recalls the spring shade of young grass, the immersive experience of nature in fresh bloom, the natural integration we strive for in our structures.

We pull our palette from the landscapes in which we work—the tawny tones of time-hewn timbers, the muted grays of river rock—inspiration that sets a neutral stage upon which our clients layer art and furnishings. And yet, with every window placed, we frame nature’s seasonal narrative—a plot in which Greenery plays a starring role. Any appearance by the vibrant shade conjures an awakening experience. Pantone describes its pick as:

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings… Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world… A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

Affirming indeed. Great pick, Pantone.

ABOUT JLF ARCHITECTS: Building timeless structures rooted in eloquence and elegance, Jackson- and Bozeman-based JLF Architects sources authentic materials and regional solutions to create place-based houses reflective of their contexts, whether that be the Rocky Mountains or the Eastern Seaboard. Our award-winning portfolio features inspired custom designs achieved through a genuine alliance with Big-D Signature, built over 17 years of collaboration. Our streamlined process unites passionate architects with dedicated builders to enable the collective imagination of visionary artisans working with visionary clients. For more information, visit www.JLFArchitects.com.